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Spaten

Spaten, a traditional Munich beer, was introduced to Brazil by Ambev in December 2020. Over the course of a year, we handled the entire strategic planning for the brand's launch and created the visual campaign for its debut.

MY ROLE:

  • Development of a campaign identity for digital platforms, OOH (Out-of-Home), and social media.

  • Content planning and art direction for always-on.

  • Definition of the brand's tone of voice and creation of response guide.

  • Data monitoring and adjustments to content strategy and KPIs.

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