Lorena Matioli

Hi, I'm Lorena, the kind of creative who turned all my hobbies into work at some point. A Pisces with a lot of Capricorn in my map—can you tell?

As a content strategist and creative designer, I’m driven by a constant curiosity to understand cultures, anticipate trends, and interpret patterns.

With over a decade of experience in content creation, creative strategy, digital advertising, and art direction, I thrive on blending strategy, creativity, and digital innovation in unique ways.

Recently, I’ve been working on global and LATAM campaigns, special projects, and toolkit developments for Coca-Cola at VML, collaborating closely with planning, media, BI, and production teams.