Coca Cola
Rock in Rio

For the 2022 Rock in Rio edition, our goal was to make the brand unforgettable across Latin America by bringing the festival to everyone. So for the first time in Rock in Rio history, we streamed the festival throughout LATAM. We also introduced a metaverse experience, launched a TikTok trend, and featured influencers covering the event. Additionally, we hosted shows at the Coke Studio, allowing people to meet friends, influencers and dance on the stand's dance floor.

MY ROLE:

I led the creative and content strategy for social media at Rock in Rio:

Developed content strategy for LATAM, promoting streaming, the metaverse experience, and the event activations.
Coordinated with influencers from across LATAM to share their festival experiences and drive stream engagement.
Planned a live session with Casimiro in the metaverse during the event.
Highlighted memorable encounters in real-time on Instagram
Launched the Coca-Cola Light trend on TikTok.