Fanta Halloween
Monster Mansion

To embrace Halloween's playful spirit in 2023, Fanta aimed to boost brand love and relevance through engaging content. We invited six Latin American creators to participate in a reality show featuring pranks and challenges. With four 10-minute episodes airing in October and over 26 pieces of content, we kept our audience engaged and amplified Fanta’s Halloween presence across our digital channels.

MY ROLE:

Content Lead for the Halloween LATAM project:

Development of content strategy.
Managed all aspects of creative content for the the reality show.
Partnered with Google Creative to refine creative and strategic content production.
Developed content plans and briefings for influencers from Peru, Chile, Mexico, and Brazil.
Collaborated daily with media, influencer, and client teams across LATAM.
Launched the show across more than 10 countries in Latin America.